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A UMMI PICNIC
2025 BRANDING MARKETING PHOTOGRAPHY
how do I create a campaign that makes msg feel trustworthy?
PROJECT DESCRIPTION
"This photoshoot project was designed as a visual campaign to highlight how trustworthy and safe MSG is in food. By using a bright, friendly color palette and staging the shoot as a casual picnic, I aimed to create an approachable, welcoming atmosphere that encourages viewers to rethink any misconceptions about MSG. The picnic setting reinforces comfort, community, and enjoyment. Values that align with food as a source of connection and trust."
All Works
Kate Barton EmblemMarketing Design
UMMI: Reinventing MSGProject type
A Ummi Picnic CampaignPhotography
Promotional PostcardsMarketing Design
OYSTERS!Project type
Food TrackerProject type
Unspoken WordsProject type
Soho ArtistProject type
Deck of QuestionsProject type
The Colour RedProject type
about
i'm cindy cao. as an interdisplinary artist, i like to work with all different types of mediums. whilst my professional work is in branding and marketing design, i like to bring in knowelege from all of my past experiences when creating projects that connects with people.
i am constantly intrigued by the connections between humans and communities.
how can you do your part in making the world a more interesting place?
@cindy_cao_
cindy@cindycao.com