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Kate Barton Emblem
2025 BRANDING PRODUCT DESIGN
how do I create an emblem logo taking inspiration from two exisiting logos of the brand?
PROJECT DESCRIPTION
"I developed the brand’s emblem logo (now a signature element in both marketing and apparel) by transforming the signature Kate Barton fish shape into a dynamic design where the postive space forms a sleek, sans-serif 'KB' monogram and the negative space reveals the fish."
as important as the final logo turned out, it's fun to see all the sketches and iterations it went through
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