A UMMI PICNIC
how do I create a campaign that makes msg feel trustworthy?
About
This photoshoot project was designed as a visual campaign to highlight how trustworthy and safe MSG is in food. By using a bright, friendly color palette and staging the shoot as a casual picnic, I aimed to create an approachable, welcoming atmosphere that encourages viewers to rethink any misconceptions about MSG. The picnic setting reinforces comfort, community, and enjoyment — values that align with food as a source of connection and trust.