tasteummi.com — created through shopify web builder
Ummi on the go. the second product in the Ummi MSG line that allows the users to take their MSG everywhere they go!
UMMI: Reinventing MSG
how do I use packaging and marketing to put MSG in the kitchen of every cook — just like salt and pepper?
About
Ummi: Reinventing MSG is the amalgamation of my identities as a Chinese American and a home cook. The goal of this project is to rebrand MSG as the safe and delicious seasoning it is, while tackling the racism that goes with MSG and Asian culture. I designed the entire branding/packaging and sourced materials with manufacturers and you can now get it at tasteummi.com!