Branded Touchpoints: Print & Digital
How can I create marketing materials that utilize QR codes for offline activations?
About
This project explored how physical design can drive digital engagement.
At Flowcode, a QR code company, I created customizable postcards that adapted to each partner brand's visual identity, acting as a design chameleon across styles. I also designed customized "link in bio" flowpages for major brands, creating a seamless transition from physical scan to online experience.
These assets were offered as a value-add and helped drive new paid subscriptions.
